Today we are going to focus on a very specific topic, which is the correction of small errors that are committed with a lot of assiduity in the web environments. These mistakes are at the marketing level, ie at the level of how the web is assembled in order to attract customers in the long run. Obviously they are not serious problems or that require a great deal of time to solve them, because that would require a much more detailed attention.
First, plan your movements, do nothing without having previously thought about it. Consider who you want to serve, think of that perfect client that we all have and give him what he would like to read. If you can not think of it, ask him.
Second, avoid being too extensive in your publications. Generally, we extend too much to show that we know, but we have to focus on the client and think that he will generally prefer two articles of 400 words to one of 800. People no longer read as much as before and we can also fall into the danger of giving information Irrelevant 50% of the time because equal to each visitor is only interested in one part. In addition, two articles are two topics to be positioned in Google, which is always appreciated.
Another good tip is to be organized with the content. If every week we make an article on the blog, a video and 3 publications on Facebook, they should always be made the same way and if possible on similar days. You can do tests in the beginning, but there will always be days when our theme is more attractive and it is in them when we should prioritize our publications. People like, for example, certain publications on Monday. On Friday sometimes you have to be lighter. This with blog articles is more irrelevant, but in social networks is very capital.
I imagine that many will have surprised you that these three simple marketing improvements are so little technical. The technical part is not so important, what really matters is a marketing system with good content and good planning.