Many times, it seems like our business is having a bad day. This, in business with an open door can be really desperate (such as shops or restaurants). In Southern Europe there are not any tradition about using SEM or the internet as a whole to fix this kind of problems, but its a perfect tool for this kind of job.
For very small amounts of money you can create a SEM campaign, which lasts one or two days and is adapted to the temporary situation of the business. This will allow us to bring a flow of people to the business in a very modular, fast and transparent way. For example, if we create a Google Adwords mobile only campaign in which our business is advertised, it is very possible that the users of these devices will see us first. In the case of a clothing store for men that, in example, is in Andorra, you can use words like: clothes in Andorra, clothes shop in Andorra, suits in Andorra and many others. This will, for a very moderate cost, be the first thing many of our potential customers see.
All this, like any other marketing action, works best in situations of little competition or in which the business is very distinguishable from it. If being a clothing store (which is a difficult case), we sell a very specific type of clothing, or we are by logo or recognizable site, it is easy to achieve better results than if we are a generic store next to two others. This to more than one will sound very simple, but they do not stop being things that happen.
Then, this methodology is especially ideal for businesses with a lot of charisma, which are unique in theirs, but for that very reason their audience is very dispersed. Making sure that anyone who is looking for a business of this type online will see see us in the first place is not at all a minor matter and the return is very fast.