A few weeks ago a customer asked us to please make his web visible from mobile devices. We were surprised that people even think about a web without mobile compatibility. It is what is called a responsive design, a design ready both for tablets and mobile phones.
From here we have always been fully aware that our websites should look good on all types of devices. We do not see another way. Even yet, responsive design is not a simple task and there will always be an exotic mobile device where the web looks bad.
What is really important is that in 2014 mobile traffic meant 25% of the total and in 2015 there are more smartphones than people in the world. A group of people so big can not be left out of our web, is an undeniable and unavoidable error. In addition, search engines and other online elements actively penalize our inability to give a valid mobile alternative. A responsive web design is a need, we can not have a website that does not have it.
How do you get responsive? Basically allowing the design fits itself and REVIEWING THAT MOBILE USERS GET WHAT THEY WANT. The last part is capital because is the great forgotten and many websites keep being very difficult to read from mobile web platforms. There are services that allow us to see how our mobile users behave and what challenges have. This is necessary to face CRO, especially because this is the type of device where further improvements can be registered in this field.
In conclusion responsive design is necessary, but is often done to simply say that it is done without the necessary mime as for the result falls short of what can need our visitors. Such things require special care and a continuous work.