It is common that people come asking for SEO. We have explained in the past what is SEO, but we think the real value is not understood.
The SEO will not bring customers to our door, it will not be the miracle formula that fills our website with visitors. The well done SEO makes the browser understand well that we are talking about, but can not do anything else. If the content is not interesting or constant, the best SEO won't worth anything.
If we seek to bring more visits, is not useful only better SEO, it is better content. Maybe we are explaining things that are not interesting or we are not explaining anything beyond that we do and why we're good. This is not an optimal today and there is no simple solution. A labor of continuous marketing, choosing where we want to position ourselves well and on what terms and later create an SEO that allows the browser to understand that what we designed is perfect for our ideal consumer is capital.
All this perception of SEO comes from a time when search engines were very foolish elements which had be given all very chewed and/or were easy to fool. Today they are very intelligent and SEO is just a way to accelerate some processes or provide them some stuff. SEO systems that give all chewed to the browser add nothing, the important stuff is a well formated quality content, interesting for the user and also as an additional function, rapidly processable by the browser. But hardly processable content, but gigh quality, will be better positioned than content that is easy to process but has no relevance to anyone.