We usually explain many times why have a blog for the online presence of a company. It is difficult to understand how a series of publications end up becoming business for us.
First, not everything goes. For some blog posts being profitable, they have to be very well made. It is not simply enter content in an automated way, it is to think about it and understand what can bring to our client. The content must be valuable, it should disclose things that visitors do not know and solve their problems. Second, the article must be well designed to function optimally at positioning level. These and other details allow us to create relevant articles. It is a matter of marketing, not web.
If the blog articles are developed with a good idea behind, they will end up being the best business asset of the company. Think that there are millions of people looking for content on the Internet every second, many of them end up on websites that offer relevant content to their searches. Much will leave, but others will be exploring the web that has solved them their doubt. Are these people who increasingly demand more information and become potential customers of our brand. This is especially interesting in companies offering services globally (ie. ours). Customers come from remote places with questions or demanding various services, which not only bring the business itself, but new ideas and new markets. Companies often extraordinarily focus on nearby markets, omitting that actually for each client that have contacted hundreds of thousands remain unconected, and you could contact them. The easiest way to be there when that customer who lives 900km need us are blog articles. We turn to position hundreds of terms in search engines, who also appreciate our proactivity with advantages in positioning. We receive visits and also we earn the trust of our future customers showing us as experts. At the end the easiest way to provide content is a blog, so we have it.
In short, our content is what allows us to reach people to know us.