We continue our series of articles on web design essentials. We know what are SEO and SEM, but what is their importance?
The importance and usefulness of SEO, is that wrong done, we will become inaccessible for our customers. Our web will not appear or will do in a very bad position. It may seem exaggerated to not appear, but I know one case in the country, which made such a poor web that ended up being eliminated in various search engines and can only be accessed by web address. This is very negative for us and our brand, so for this is better having nothing. Something that costs us money, even a little, but causes serious problems, is a disaster. At the end we spend time and money on something that not only helps us, it hurts us.
In the end, if we do not show is very difficult for people who are not from the area to find us. The most successful businesses usually appear first and the rest have many problems to survive in this competitive environment. Hard to imagine the number of customers that are lost by not being present when they are looking.
The SEM is useful to give quick boost to a web or adapt to a particular situation of demand. If, for example, our business is in a side street in a weekend of great tourist affluence, an SEM campaign can put us ahead on the first places in search engines and attract people to our site with great inmediaty. SEM campaigns are not easy and can be costly, but their adaptability and immediacy can be useful and allow them to be profitable very quickly. It is important to note that without good SEO, SEM does not apply to much, for maintaining the level of consumption or visits can be seen as a cost, in the worst cases unsustainable and at best a non-efficient spending. SEM brings a lot of people, but can not hold it.
Broadly speaking without going into more complex things, this is the utility that SEO and SEM reported. Both are necessary and complementary tools, but we we opted more for an Inbound approach. Even with all, everything depends on the business, the time, consumers ... In the adaptation is the virtue.