Why web design is insufficient for our online presence? - PSF Consultoría empresarial

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Why web design is insufficient for our online presence?

It is usual to consider having a website is a sufficient step to say that we have an online presence. Times ago it is true that the web presence consisted of very simple and with an online window our brand was represented, but today is much more complex.

Currently, in addition to the web there are a lot of social networks in which we can have direct interaction with our customers. In addition, our online brand will remain much more alive if we give maintenance and gradually we improve to attract more and more consumers to our site.

The design of a website is just the beginning of an adventure that never ends and continues with the constant optimization and marketing through it. A web can be a constant source of income for the business, but only if we treat it in this way and care to serve us. If we think web as an unnecessary expense wishing save money or end with the creation to forget it, obviously returns will be minimal in case if any. We should be able to reach the point of creating our web in a state in which we are prepared to extract the highest possible return on our investment.

It is good to ask you how many clients come to us by our online presence and especially what clients do not work with us or even know us by an incorrect web presence. In neighbouring countries such as Spain 3 out of 4 people use the internet as a source to learn about products and services. In Andorra public agencies try to improve the online presence of its members. Managing a web, it is still increasingly professionalized.

Think how potential customers will know you if they have to pass by a door, read or meet certain media or dealer.

About the Author

I finished the degree in Development of Computer Applications in Alcañiz and later I entered the financial market first as a systems programmer and then as a trader. During those years I finished my DBA Degree in the UNIR and later I obtained a master in Banking, Financial Markets and Patrimonial Management by the EAE. I also took a course in Financial Adviser from the UPV.

I have done consulting for various clients in both strategic and fiscal matters. I tend to offer integral solutions and now I take care of the administration of PSF. When there is an issue that requires knowledge of markets or investment, I also assume that competition.
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