Today a massive part of the world population is contacted and get in touch by social networks, whether twitter, facebook, linkedin, intragram etc ... This is a fact that must necessarily change our perspective on the marketing of our own web . One of the best parts of Inbound is social media marketing.
In social networks it is a common talk the community managment, which is important and relevant, but especially for relatively large entities. Much less is spoken about other part of the management of social networks that is useful for any type of entity, including those that are only beginning in the world of social networking, social media marketing. The most important thing in social marketing is to have a clearly defined strategy, which is consistent over time, with our brand and how we operate in the market. This involves a number of periodical publications, which advertise content of our website and have content of its own. Also, its important that we deliver a fast response to our customers' requests (thats a part of the community managment we talked before).
Is not a good idea simply bring news or other media content from others, although it is certainly interesting to do from time to time. Visits from social networks will come much faster than from Google (although it is also true that their quality is often low) and are simpler to be sustained over time. Social networks do not replace a web, but neither can a web replace social networks, it is essential to have both, social networks and web, to get the most out of our online presence. With regard to which social networks, it is not a good idea to have them all, but only those in which is our ideal customer. To give a specific answer, Facebook always has a good performance.